Stuart Whitman - Reducing Friction

Stuart Whitman - Reducing Friction

My thoughts as developer, technology tinkerer, husband and father. #ReducingFriction


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Thanks for being Shopify store number 82

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Along with thousands of other Shopify store owners I received an email from Toby last week with the great news that they are now powering over 100,000 stores. What amazed me even more was that I was store number 82! Stuart, We just crossed a major miles…

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How to turn the insurance industry on it's head

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The way the insurance industry works for consumers is all wrong. I'm the one doing all the work. I fill in forms on price comparison sites then again with direct insurers in the hope of getting the best quote. I'm the customer, the insurers should be coming to…

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How Stripe Nailed the Payments Industry

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The recent annoucement of Stripe raising $80m in funding for international growth and the subsequent addition of 135 new currencies should come as no surprise. I switched to Stripe last year and it was the easiest integration to an ecommerce site I have ever u…

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My Best Decision - 5 Years and £500,000 with Shopify

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January 2014 marked five years since I moved my ecommerce site Collate to Shopify. From humble beginnings in 2008 when I started my business on a whim one afternoon and talked a supplier into drop shipping for me, I now have a business which apart from sending…

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Superdrug Using Customer Reviews in Store

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Looks like Superdrug are testing customer reviews using passive 'Pull Outs' primarily in the ladies skincare section. Located at eye level within the brand merchandising promotions these indicate how retailers are using social proof to further influence the b…